Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Purse, store electronic versions of bank card, loyalty cards, event tickets, promo codes and more. They're an important consumer interaction device for brand names because they're a long-term, easy-to-find, low-barrier way to attach and convert.
Unlike emails or social networks ads, mobile budget passes can be frequently updated with dynamic content-- which consumers want and expect. For instance, a store can establish an automated project that sends daily deals to its mobile purse pass holders for a restricted period.
This customer journey mapping kind of targeted messaging programs you respect your most dedicated consumers while additionally driving even more transaction frequency-- a powerful combination. It's an especially effective strategy for brands that want to drive customer loyalty without having an app.